• Client: Briko Homes
  • Website: https://brikohomes.co.ke/

  • Category: Content Development Strategy
  • Date: 2025

Briko Homes

Briko Homes, a leading real estate developer in Nairobi, Kenya, sought to boost inquiries and sales for their residential housing projects. The campaign targeted potential home buyers and investors interested in affordable, quality housing. Briko Homes required an online advertising strategy leveraging Google Search and Display ads to generate qualified leads and increase website traffic during the launch of their new estate.

Project Scope and Result

  • Campaign Creation: Developed separate Google Search and Display ad campaigns focusing on key buyer intents such as “buy affordable homes Nairobi” and “housing estates near Nairobi.”
  • User Persona Identification: Defined personas including first-time buyers, young families, and real estate investors to tailor messaging and targeting.
  • Keyword Research: Conducted deep keyword analysis of real estate search trends, sharing detailed findings with the client for transparency.
  • Ad Creation: Created multiple ad variations highlighting Briko Homes’ unique selling points such as location, pricing, and amenities
  • Managed Placements: Selected premium local news websites, property portals, and lifestyle apps for Display ads to maximize reach among relevant audiences.
  • Custom Adsets & Copy: Customized adsets by demographics, interests, and online behavior, with compelling headlines crafted to drive action.
  • Bidding Strategy: Utilized automated bidding for Search ads to maximize conversions, and manual CPC for Display ads to control budget efficiently.
  • Conversion Optimization: Weekly optimizations based on conversion data improved lead quality and campaign ROI.
  • Custom Artwork: Designed banners in multiple formats showcasing Briko Homes’ projects visually for Display campaigns.
  • Ad Optimization: Achieved Quality Scores above 90, enhancing visibility and click-through rates.
  • Reporting: Delivered bi-monthly performance reports with insights and recommendations for ongoing improvement.

Outcome

  • The Google Ads campaign significantly increased qualified lead generation and website engagement, helping Briko Homes accelerate sales and build brand awareness in competitive real estate markets.