• Client: Adena Wellness
  • Website:https://adena-wellness.co.ke/
  • Category: Content Development Strategy
  • Date: 2024

Adena Wellness

Adena Wellness, a wellness and holistic health center in Nairobi, wanted to grow client bookings for their wellness services, including spa treatments and therapy sessions. The client needed a targeted digital campaign to reach health-conscious consumers actively searching for wellness solutions and lifestyle improvements.

Project Scope and Result

  • Campaign Creation: Launched Google Search campaigns targeting wellness-related keywords and Display campaigns on health and lifestyle sites.
  • User Persona Identification: Mapped personas such as working professionals, wellness seekers, and fitness enthusiasts.
  • Keyword Research: Analyzed trending wellness searches in Nairobi and curated high-intent keywords to capture relevant traffic
  • Ad Creation: Developed engaging ad copy emphasizing Adena’s expert services and unique wellness approach.
  • Managed Placements: Focused Display ads on popular wellness blogs, apps, and YouTube channels to attract the target market.
  • Custom Adsets & Copy: Used demographic and interest-based segmentation for better targeting and personalization.
  • Bidding Strategy: Automated bidding for Search ads ensured maximum conversions within budget; manual CPC controlled costs on Display ads
  • Conversion Optimization: Weekly review and adjustment of bids and targeting to boost appointment bookings
  • Custom Artwork: Created visually soothing banners consistent with the wellness brand image
  • Ad Optimization: Optimized ads for high engagement and click-through rates
  • Reporting: Provided detailed reports showing booking increases and ROI metrics

Outcome

  • The campaign helped Adena Wellness increase client appointments by 35% within the campaign month, improving brand visibility and client engagement online.